AI & Automation
The half of the job that happens after someone raises their hand. Nothing here is a product you buy off a shelf — we study how your business runs, then build what it needs.
What we do here
02
Most leads don’t go cold. Nobody followed up.
Every call answered, every message returned, every quote chased — until they book or tell you no. Without anyone on your team remembering to do it.
03
Stop paying people to do work your business can do by itself.
We learn how your team actually works, then build the tools that take the repetitive parts off their plate — so they spend the day on the jobs.
How this works
There is no menu here. Two roofing companies the same size will need completely different systems, because they lose money in different places.
we learn the business
before we build anything
We sit with you and your team and map what actually happens: how a lead arrives, who touches it, what gets written down, what gets forgotten, and where the day disappears.
We show you what we’d automate, what we’d leave alone, and what it changes for the people doing the work. You approve it before anything gets built.
We build it, put it live, and stay close while your team gets used to it. Then we keep tuning — systems that never get revisited quietly stop working.
What we build
Every one of these is running for a real business right now. Open the ones you care about — yours would be scoped to how your operation actually works, not lifted off this list.
A working AI receptionist, built on Retell AI and already answering calls for a client. It picks up on the first ring, has a real conversation with the caller, works out what they need, and sends them where they should go — emergency, new quote, existing customer, or general enquiry.
None of it is off-the-shelf. We set the voice, how it answers, the questions it asks, what counts as urgent for your trade, and where each type of call gets sent. It connects to whatever you already run — your CRM, your calendar, your dispatch — so the call lands where your team is already looking instead of in another system nobody checks.
Hear it yourself — (470) 777-9607A missed call is a job that went to whoever picked up instead. Most of them come outside office hours, which is exactly when nobody is at the desk. This is the cheapest hole in a service business to close.
A dialer built for your team rather than a generic CRM add-on. Leads route to whoever is on, reps clock in and out inside it, and the owner can see what actually happened rather than taking someone’s word for it.
Sales teams don’t usually fail because people won’t work. They fail because nobody can tell who called whom, and good leads quietly go cold in the gap.
A four-touch text sequence that works your old list — the quotes that never closed, the enquiries that went quiet — and restarts the conversation. Anyone who replies gets handed straight to a person.
You already paid to get those leads. Reactivating a list you own is the cheapest pipeline available to any business, and almost nobody does it because it’s tedious by hand.
The workflows underneath everything else: what happens when a lead arrives, who gets told, what goes out and when, and how a customer moves from enquiry to booked to done without someone shepherding every step.
Every business we’ve looked at loses money in the same place: the gap between someone raising their hand and someone getting back to them.
Custom sites, landing pages, booking flows and lead capture — built by the same team that builds the systems behind them, so what the site collects actually lands somewhere useful.
A beautiful site that dumps enquiries into an unmonitored inbox is worse than no site, because you think it’s working.
We use AI to multiply real material — your job sites, your crew, your work — into hook ads and campaign variants fast enough to actually test. Built for moments where speed decides who gets the job, like the days after a storm.
In a storm week the company that’s already advertising gets the calls. Being able to ship ads in hours rather than a fortnight is the whole advantage.
The other half
The best follow-up in the world does nothing with an empty pipeline. That’s the other half of what we do.
Twenty minutes. We’ll look at what happens when a lead comes in, and what’s worth automating first.
we still show up in person